Integrated SEO and SEM strategy delivering efficiencies and incremental performance
The OneSearch strategy combines the activity across organic and paid search to provide brands with an integrated search solution.This integrated search marketing service helps brands improve their search performance and get more bang for the buck.
Removing silos between SEO and SEM to increase effectiveness
We believe in integration of SEO and SEM activities to deliver the optimum search experience. Working in silos, could lead to media wastage, traffic and conversion cannibalisation or less effective performance.
Our proven methodology has driven noticeable increases in performance for our clients over the years leading to Search becoming an even more effective channel.
Benefits of OneSearch
OneSearch provides a unified view of your search performance delivering business results.
Gain a realistic view of Search performance by designing a combined CPA KPI across SEO and SEM
Reduce SEM spend wastage by intelligently managing your bids across keywords where SEO delivers the majority of traffic and conversions
Gain insights on what keywords to bid on and when
Gain incremental conversions by maximising Share of Voice across both SEO and SEM
Reduce your combined CPA by adopting a cohesive integrated search strategy
Ensure your brand dominates SERP whilst SEO is in its infancy or growing.
Our OneSearch Capabilities
Our OneSearch strategy has helped many of our clients realise the true importance of search engine marketing.
Improved performance
Incremental conversion with complementing tactics across SEO and SEM
Reduced wastage by intelligent budget allocation to reduce combined CPA
Incremental conversions for critical campaigns and product launches by maximising search share of voice
Multi-layered strategy taking in to account consumer behaviour to deliver on your objectives
Integrated approach
Breaking down the silos with an integrated search strategy informing SEO and SEM tactics.
Team integration working towards a common KPI
Flexibility in KPIs for different campaigns based on agreed objectives
Proprietary technology
SEO and SEM share of voice data in a single view
Historical view of CPC changes to balance priorities
Combined Search reporting
Combined search measurement of KPIs
Tailored to your objectives
Test and learn plans designed for your objectives
Continuous feedback loop and optimisations
Iterative refinements to campaigns based on performance and objectives
Talk to our OneSearch specialists
Our OneSearch experts are here to assist you with your Integrated Search strategy.
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Our approach to SEO and SEM integration
Driving remarkable results.
01
Effectiveness audit
First, we understand your business objectives and based on that run a comprehensive audit across your paid and organic search activities.
02
Testing and learn
Based on our findings, we propose a number of test hypotheses to deliver on your objectives, be it efficiency in spend, delivering incremental conversions or reducing SEM spend wastage.
03
OneSearch Strategy
With test results available, we will be devising a strategy that is proven to work for your business and is based on your performance data. One size does not fit all.
04
Proprietary technology
Using Flightdeck, we gather data from multiple sources across paid and organic search to fast track learnings and deliver a cohesive view of your performance in Search as a single channel.
