SEO
Strategy
Best in class SEO strategy to grow organic traffic and revenue.
The SEO landscape has significantly transformed over the past decade. Outdated optimization strategies are now obsolete, algorithms have shifted their focus, and mobile and local search have become increasingly important. Additionally, search engine result pages have altered how they present information. By crafting a robust SEO strategy, you can navigate and thrive in this constantly evolving environment.
SEO & Organic Marketing has evolved significantly over the past decade.
Creating an effective SEO strategy is crucial for a business to appear in relevant search results, driving growth and attracting new customers.
Our SEO strategy equips your business with a comprehensive plan to maximize organic traffic opportunities. We don’t just create the strategy and leave it; we continuously update and refine it in line with search engine algorithm changes and evolving business needs.
Benefits of an SEO Strategy
When it comes to SEO, your strategy is the key to success. When you work with our experienced team, you’ll enjoy the following benefits:
- Improve click-through rates and rankings with an effective SEO strategy.
- Drive more relevant inbound organic traffic to your website with a robust SEO content plan.
- Boost sales and conversions by targeting the right audiences.
- Enhance engagement with SEO-friendly and captivating content.
- Elevate your search engine rankings with a strategic link-building approach.
- Ensure your site is properly indexed, and the desired pages are being crawled and indexed by search engines.
Our SEO Strategy Capabilities
Given the ever-increasing complexity of the SEO landscape, a comprehensive SEO strategy is essential to success.
Safe and Sustainable Backlink Building
- Evergreen content
- Improving internal linking
- Leveraging and establishing sponsorships
- Turning brand mentions into links
SEO Content
- Content that solves customer problems
- Leveraging first-party research
- Featured and rich snippets
- Filling content gaps informed by content audits
- Content marketing campaigns
Technical SEO
- Website migration support
- AMP (formerly Accelerated Mobiles Pages)
- Page speed optimisation
- Structured Data
- Progressive Web Apps
Approach to a wholistic SEO Strategy
that delivers Remarkable Results.
01
SEO audit
This is the first stage and the most essential step of a solid SEO strategy.
We analyse and understand where your business sits in the search and competitive landscape. What’s needed to be done and in what order to beat the rest and improve the current performance.
02
SEO insights
We leverage our proprietary tool set Flightdeck to gain meaningful insights. Our tool also helps save time and allow our specialists to invest their time in understanding the cause and effect of your SEO performance.
Allowing us to create richer understanding and develop considered recommendations.
03
SEO recommendations
Each of our SEO recommendations is measured and weighed based on the effort to implement and the impact to the business, ensuring that every action you undertake is of the utmost importance in driving a positive return on investment.
04
SEO workplan
Once we have all of the necessary information, a timeline is developed, dependencies are identified, and the path to success is clearly laid out.