Effective SEO begins with detailed keyword research and a competitive landscape analysis to understand how your audience searches for your products and services. By evaluating your existing content for gaps and opportunities, you can enhance your rankings for high-traffic search terms. From optimizing metadata to analyzing the consumer journey, these insights are vital for developing an adaptive SEO strategy that aligns with evolving search behaviors, ensuring your brand stays competitive and visible in search engine results.
Why is keyword research, content analysis & competitive analysis important for SEO?
Keyword research & competitive analysis are aimed at developing a better understanding of how a brand’s target audience searches for its products & services.
Analysing your existing content to find gaps & opportunities can help your brand rank higher in search results for key phrases with high search volumes.
From the fundamentals of metadata optimisation and competitive analysis, to understanding the consumer journey, SEO insights are critical in ensuring your SEO strategy evolves with the way in which consumers search.
Benefits of a robust SEO content strategy
Create content with the best chance of success
Content that encourages natural linking
Improve Organic rankings
Measurable performance
Data led amplification strategies
Increase readership of content
Seasonally selected content to get the best traction
Benefits of website SEO research and analysis
The benefits of rigorous SEO research and insights offering can’t be understated. It’s an essential piece of the digital puzzle.
Use keyword research findings to inform product development discussions and decisions
Learn, tweak, and adapt on an ongoing basis with detailed reports
Drive traffic and increase time on site by creating a library of content that your customers need
Locate and rectify content gaps on your site in order to compete for key phrases in search results
Improve your website’s search performance with in-depth competitor analysis and insights
Discover what your potential customers are searching for and optimise your website accordingly
Our SEO research and analysis capabilities
By leveraging an array of tools and the knowledge of our SEO experts, we ensure our research and insights give the most complete view of the user possible.
Seasonality
Utilise seasonal keyword data
Timed content and seasonal peaks
Trend identification
Consumer Journey
Keyword theming and direction
Identification of intent and engagement
Competition analysis
Educated targets
Opportunity analysis
Competition vs. volumes
Authority in search
Visibility of assets
Talk to our SEO Experts
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Approach to SEO research and insights
Driving remarkable results.
01
Keyword Research
We use a broad variety of tools to understand the questions being asked, the features showing on Google, and the scale of the opportunity. Keyword research forms the foundation of SEO strategy, as well as content and paid search strategy.
02
Competitive Analysis
We develop our understanding of who the most prominent organic competitors are, what they are doing right, and where the key opportunities lie. We then create a benchmark with which to judge performance.
03
Content Gap Analysis
With content forming a fundamental aspect of a strong organic presence, it is important to understand how your existing content performs, as well as where gaps exist, so that we can utilise our findings to leverage the biggest opportunities.
