Privacy Policy
Privacy Policy
General information on data protection
Legal basis for the processing of personal data
Your rights as a data subject
Personal Information We Collect
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Blocking Cookies
Types of cookies
Cookies that are necessary for the website to work and for you to use the services we offer.
Cookies that collect data related to the use of our website and its performance. We use this information to improve our online products and services.
Cookies that we use to personalise and optimise your experience on our website. These cookies store information about your choices such as text size, language and screen resolution.
Cookies placed by third parties for advanced services (e.g. social media cookies) or for advertising purposes.
Essential cookies
Analytical and performance cookies
Facebook Conversion Tracking Pixel
Google Ads and Conversion Tracking
To draw attention to our products and services, we place Google AdWords ads and use Google Conversion Tracking for the purpose of personalised, interest- and location-based online advertising. The option to anonymise IP addresses is controlled by an internal setting in Google Tag Manager, which is not visible in the source of this page. This internal setting is set in such a way that the anonymisation of IP addresses is achieved.
The ads are displayed after search queries on websites of the Google advertising network. We have the option to combine our ads with specific search terms. Cookies allow us to serve ads based on a user’s previous visits to our website.
When a user clicks on an ad, Google sets a cookie on the user’s computer. Further information on the cookie technology used can also be found in Google’s notes on website statistics and in the privacy policy.
With the help of this technology, Google and we as customers receive information about the fact that a user has clicked on an advertisement and has been forwarded to our web pages. The information obtained in this way is used exclusively for statistical analysis to optimise advertisements. We do not receive any information with which visitors can be personally identified. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that was tagged with a conversion tag. These statistics allow us to track which search terms were clicked on particularly often and which ads lead to the user contacting us via the contact form.
Google Analytics and Conversion Tracking
This website uses Google Analytics. On behalf of the operator of this website, Google will evaluate your use of the website to compile reports on website activity and to provide the website operator with further services relating to website activity and internet usage.
Google Analytics uses so-called “cookies”, text files that are stored on your computer. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser add-on. If you click here, an opt-out cookie will be set to prevent future collection of your data when visiting this website: Privacy Center.
In addition, we use Google Conversion Tracking in connection with Google Analytics. This enables us to record the behaviour of our website visitors. We are also shown how many clicks on advertisements from external sources have led to our website.
To opt-out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout
Microsoft Advertising
On our website, we use Microsoft Advertising by Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft “).
Data processing serves marketing and promotional purposes as well as the purpose of measuring the success of advertising measures (Conversion Tracking). We find out the total number of users who clicked on one of our ads and were forwarded to a website provided with a conversion tracking tag. The personal identification of those users is not possible in this way, however. Microsoft Advertising uses technologies such as cookies and tracking pixels with which your use of the website can be analysed. When you click on an ad placed by Microsoft Advertising, a cookie for the conversion tracking will be saved on your computer. This cookie has limited validity and does not serve the purpose of personal identification. If you visit specific pages on our website and the cookie has not yet expired, we and Microsoft can see that you clicked on the ad and were forwarded to this page. The following information may be collected: IP address, identifiers (tags) allocated by Microsoft, information about your browser and your device, referrer URL (website from which you visited our website), URL of our website.
Furthermore, we use the so-called “Remarketing function” which enables Microsoft to track your consumption behaviour and therefore show you personalised advertising on Microsoft websites or in Microsoft apps.
The legal basis for data processing is Article 6 Para 1 (a) GDPR.
You can manage your LinkedIn advertising data settings and preferences here: https://account.microsoft.com/privacy/ad-settings/signedout
LinkedIn Conversion Tracking
The Multiverse Digital website uses the analysis and conversion tracking technology of the LinkedIn platform. With the technology from LinkedIn, you can be shown more relevant advertising based on your interests. Multiverse Digital also receives aggregated and anonymous reports from LinkedIn of ad activity and information about how you interact with the Multiverse Digital website.
You can manage your LinkedIn advertising data settings and preferences here: https://www.linkedin.com/psettings/advertising-data
How do we use your personal information
We use form submission data that we collect generally to fulfil any requests made through the Site. Additionally, we use this information to communicate with you and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we also use Google Analytics to help us understand how visitors use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Data Retention
Do Not Sell My Personal Information
Direct marketing
From time to time, we may use the personal information we collect from you to identify products offers which we believe may be of interest to you. We may contact you to let you know about these products and services and how they may benefit you.
You may give us your consent in several ways including by selecting a box on a form where we seek your permission to send you marketing information, or sometimes your consent is implied from your interactions or relationship with us. Where your consent is implied, it is on the basis that you have a reasonable expectation of receiving a marketing communication based on your interactions or relationship with us.
Direct Marketing generally takes the form of e-mail but may also include other less traditional or emerging channels. These forms of contact will be managed by Multiverse Digital, or by our contracted service providers. Every directly addressed marketing form sent or made by us or on our behalf should include a means by which customers may unsubscribe (or opt-out) of receiving similar marketing in the future.
Data deletion and storage period
The deletion of the personal data collected by us takes place as soon as the purpose of the storage no longer applies.
Data is stored if this is provided for by law, a regulation under Union law or other regulations.
Furthermore, the data will be deleted when a storage period prescribed by the standards expires, unless there is a need to continue storing the data for the conclusion or fulfilment of a contract or to protect our legitimate interests (e.g. exercising rights).